出口產品應有良好的設計、包裝和定價，有時應經過改進以便適應某些國外市場。此外，出口產品的質量應始終符合合同中的規定和要求。出口產品應很好地向潛在客戶進行展示。首先要吸 引他們的眼球，并且最好能激起他們的購買欲。此外，展銷設計和標簽使用均應依照進口國的法律 要求，對產品的責任義務，文字說明及設計等各方面加以注意。最后，出口產品的展示應能使顧客 產生良好的聯想，同時能識別出該產品的生產廠家。產品經過設計、生產和包裝后，下面的問題就是如何用口頭和書面的形式向潛在的顧客做介紹了，這就是我們談及的“產品說明”。
Export products should be well designed, packaged, priced and, in some cases, well adapted to specific foreign markets. In addition to these factors, export products should always be of the quality specified in the contracts.
Export products should also be well presented to the potential customers. First, they should catch the customers’ eyes and hopefully appeal to their wallets as well. The design and the labeling should also meet with the legal requirements of the importing country, in terms of product liability, wording, design, etc.
It is also important that the products are presented in a way that enables the customers to associate a certain favorable image with it and to identify the producer of the products.
Once the products have been designed, produced and packaged, the next issue is how to present them to potential customers, either in person or in written form. This is referred to as "Product Specification."